Below are the references that I have used to explain my understanding of the marketing concepts in this blog. I have linked them throughout the various pages as well.
Kotler, P., & Armstrong, G. (2012). Principles of marketing. Upper Saddle River, NJ: Pearson.
My Team’s Market Analysis on iProjector:
An Ethic’s Reflection paper created in another course:
A group presentation on Walmart:
Case Study Analysis of Whole Foods Market:
Group practicum presentation (IMC):
Peer group practicum presentation (McDonald’s and the Global Market):
Peer group practicum presentation (Starbucks and the Global Market):