References and Evidence

Below are the references that I have used to explain my understanding of the marketing concepts in this blog. I have linked them throughout the various pages as well.

Kotler, P., & Armstrong, G. (2012). Principles of marketing. Upper Saddle River, NJ: Pearson.

My Team’s Market Analysis on iProjector:

Market Analysis Group 6

An Ethic’s Reflection paper created in another course:

BUS 212 Ethics Reflection

A group presentation on Walmart:

How Green is Walmart?

Case Study Analysis of Whole Foods Market:

Whole Foods Market Case Study

Group practicum presentation (IMC):

Marketing Practicum: Integrated Marketing Communications

Peer group practicum presentation (McDonald’s and the Global Market):

Bus 306 The Global Marketplace Presentation

Peer group practicum presentation (Starbucks and the Global Market):

Bus 306 Starbucks Coffee

 

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